From Art to Commerce A Workbook for Independent Musicians edition by Tamara Saviano Rod Picott Arts Photography eBooks
Download As PDF : From Art to Commerce A Workbook for Independent Musicians edition by Tamara Saviano Rod Picott Arts Photography eBooks 
The odds of building and sustaining a career as an independent musician are better today than ever before. But creating great music is just the beginning. In order to succeed, you’ve got to sell it, too. That requires a skill set that doesn’t come naturally to many artists, some of whom waste thousands of dollars in expenses—and generate only frustration—because they lack the information they need to work smarter.
The good news is, you can learn to think like an entrepreneur. From recording and packaging to booking gigs and marketing yourself, you can hop on the road to success, or gallop farther along if you’re already on your way, by cultivating your business acumen.
That’s where this workbook comes in. A comprehensive program created by Grammy-winning producer, manager and publicist Tamara Saviano and independent artist Rod Picott, From Art to Commerce demystifies the perplexing elements of the music business and teaches the entrepreneurial skills essential to building and maintaining a healthy career.
You’ll learn how to develop diverse revenue streams, control costs, maximize your music catalog and decide if and when to hire professional help. With this workbook, you’ll empower yourself with the tools and information you need to make savvy decisions and thrive as an independent music-business professional.
From Art to Commerce A Workbook for Independent Musicians contains the following sections
Music Industry Overview Is this house made of brick or straw?
As artist-entrepreneurs, you know you need to create revenue streams for yourself that extend beyond old-school music biz practices. But it’s still important to understand those practices—as well as new music industry models—so you can decide which elements might be adaptable for you. If you’re offered a record deal, publishing contract or cash from an angel investor, you need to comprehend what each might mean to your career. We give you a thorough grasp of those scenarios—and other alternatives—so you can navigate your options with confidence.
So You Are An Artist What do you want, a cookie?
Declaring that you are an artist will not part the Red Sea and make things easy for you. But, defining what it means to be an artist and trusting your instincts is vital to a successful career.
Songwriting & Music Publishing Can you get my song to Taylor Swift?
As soon as you’ve written your first song you have become a publisher. You will learn what that means and the simple facts about music publishing that will help you make smart choices when it comes to copyright and exploiting your catalog.
Studio Recording Can you make me sound like Elvis?
Deciding where to work, how much money to spend and how to pull off recording your masterpiece can be daunting and confusing. You’ll learn how to approach recording your music to showcase the best possible version of yourself as a recording artist.
Record Labels Hey man, can I give you my demo?
As the major label system collapses under its own weight, the independent artist is standing strong and steady with more opportunities than ever.
Manufacturing & Distribution Is my CD in Wal-Mart?
Being indie means you oversee everything from artwork to production to distributing your product. We’ll clue you in to how it all works.
Marketing Guess what? No one is looking for you.
Like it or not, you are a “brand”—and need to market yourself like one.
Media, Public Relations, Radio, New Media Huh?
Learn how to submit your songs for airplay, create and distribute press releases to traditional and new media.
Touring How do I get to Carnegie Hall?
No, the answer is not “practice.” It’s “connections.” That’s connections as in whom you know and connections as in planes, trains, tour buses and highway exits. We cover the ins and outs of getting there—both getting yourself gigs and getting yourself to gigs.
From Art to Commerce A Workbook for Independent Musicians edition by Tamara Saviano Rod Picott Arts Photography eBooks
Like having two mentors in your living room for a full day of sage advice for any aspiring indie songwriters. This book can save you time and frustration by straight talk from two current industry players, especially if you are a country or Americana artist since many examples are about artists in those genres. The spot on, direct cut to the chase instructions, if followed, could save you $thousands by avoiding big mistakes they discuss in clear, easy to understand style. Described as a workshop guide, one can imagine that combined with this book's detail a live interaction where questions can be immediately addressed should be a no brainer for those who have the drive, passion and guts to enter this tough and tumble industry.Product details
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From Art to Commerce A Workbook for Independent Musicians edition by Tamara Saviano Rod Picott Arts Photography eBooks Reviews
I've got to say that this is the most valuable artist how-to that I've ever read, and I have seen and sighed through so many of them, casting a jaundiced eye while thinking, "another handful of money out the window." But this was a real help, even to an old indie gal like myself. Indispensible.
Tamara Saviano writes with real clarity, and I appreciated the concise distinctions about the different roles and functions, i.e. promoter/publicist, and advertising/publicity which have always been somewhat addled for me. A must-read for any serious musician.
This book is a great reference and resource to have on hand should any questions arise--no matter what part of the music business you're in!
Like having two mentors in your living room for a full day of sage advice for any aspiring indie songwriters. This book can save you time and frustration by straight talk from two current industry players, especially if you are a country or Americana artist since many examples are about artists in those genres. The spot on, direct cut to the chase instructions, if followed, could save you $thousands by avoiding big mistakes they discuss in clear, easy to understand style. Described as a workshop guide, one can imagine that combined with this book's detail a live interaction where questions can be immediately addressed should be a no brainer for those who have the drive, passion and guts to enter this tough and tumble industry.
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